Twitter CEO Jack Dorsey toyed with the idea of expanding the character limit of tweets in 2015 and now, the time has finally come. Twitter has started testing 280 character Tweets with select users in varying languages. As someone who has been an avid Twitter...
We teamed up with Sapphire Stories to discuss social media influencers and the power of personal branding! Manu Goswami, Rob Fajardo and Socialfly's Director of Influencer Marketing Joanne Reiter joined to explore this subject to an audience of other entrepreneurs. Thomas Ma led the discussion and...
Is TV dead? This question is top-of-mind for networks, executives, and advertisers as digital continues to rise. Stephanie Cartin shared the stage alongside Dr. Mehmet Oz, Molly Schweickart, Zvi Cole, Lee Boykoff and Duke Perrucci to discuss the challenges and opportunities for the television industry...
Whether your brand is new or established, developing a social media marketing strategy is of prime importance to your marketing efforts. As a social media marketing and influencer agency, the first steps we take in the development of a social media strategy for our clients...
Effective social media marketing is key to elevating your brand within the digital space. Many entrepreneurs understand that social is a driving force in the current landscape – but they haven’t yet figured out how to navigate it. Perhaps this is the same for you-you...
The much-anticipated annual September keynote event took place on Tuesday at the new Steve Jobs Theatre. This is the first event held at the facility on Apple’s new campus, Apple Park. For those of you who missed the presentation, below is a digestible recap of everything...
Building a community on social media is relevant to your business, but maintaining that community’s happiness is essential for success. Many companies in this day in age recognize the fact that social media is necessary to stay afloat. However, most are missing the mark regarding improving...
Over the past two years, video marketing has become an essential part of content strategy for brands across all digital marketing platforms. Long gone are the days of saving video strictly for the Super Bowl Half-Time slot. Brands are using video content to more actively...
Ready to take your company’s social media to the next level? If you haven’t already, expand into the world of bloggers. As social media continues to grow, there are now bloggers covering every topic imaginable–from tech to fashion! Companies everywhere have no excuse for not performing...
Influencer Marketing is all the rage these days, and marketers can’t get enough of the beautiful content that digital influencers create and push out to thousands, even millions of engaged followers. As this new area of marketing has exploded in recent years, businesses, as well...