As this year comes to a close, we reflect on the good, bad, and the ugly of social media content. Because we are feeling a bit nostalgic, we took a look at the social media trends of 2017 to see what worked, what didn’t, and...
Have you ever wondered how your favorite influencer has a seamless feed on Instagram? Or how they are always able to create the optimal shot? Many influencers turn to the Adobe Suite and create preset filters in Lightroom. The right look on your feed goes a...
A new day, a new update from Instagram. Earlier this month, the platform announced that it will now enable users to follow specific hashtags! Here is how Instagram explains it: “Following a hashtag is just like following a friend. To get started, search for a topic...
On Facebook’s Camera Effects page, it highlights users delighted by Stranger Things’ cute (and slightly terrifying) infant Pollywag moving atop their head, transforming themselves into Game of Throne’s villain, the Night King, and swinging their Star Wars lightsabers – particularly fitting for this weekend’s blockbuster...
I take pride in my Instagram Stories. I feel no shame admitting I have LOL'd at my own social media content before. There are no better social media highs than finding the perfect filter, sticker, and caption for your story and sharing it with all...
Influencer Marketing is all the rage these days, but for many brands, knowing how to work effectively with influences is still a mystery. Teaming up with social media stars is an incredible way to promote a business, but specific goals must be set to get...
Social media has had its fair amount of time in the limelight, but recently coming to the forefront, is influencer marketing. Most would say these online personalities are more influential and trustworthy than celebrities. Personally, I agree. Thinking about who I follow on Instagram, it’s normally...
One of the many challenges to establishing a brand's online presence is the constant need for high-quality social media content. Sure, you can throw some Shutterstock images online and hope for the best, but it isn’t difficult to dramatically improve the quality of your content...