Influencer marketing has taken the digital advertising by storm in recent years, yet many brands are still hesitant to invest their marketing dollars into these partnerships. There have been horror stories like last year’s Fyre Festival debacle, as well as distasteful displays by influencers, which...
Is Instagram finally listening and ready to make the people happy? On Thursday, March 22 Instagram released a post explaining a new update that will improve social media engagement on the platform. In 2016 Instagram switched from chronological order to an algorithmic one. Ever since users...
Here at Socialfly, we love working with influencers every day. Not only do we get to collaborate with hundreds of talented tastemakers, but we are also always motivated by their entrepreneurial spirit! Today we caught up with Caitlyn from How Do You Wear That. With...
Snapchat pioneered vertical video as a new mainstream format for millennials and younger audiences—where it remains popular. With other platforms picking up on the trend, Facebook and Instagram both introduced vertical video into their strategies. Now, with Instagram Stories taking over with 300 million daily...
In an effort to ensure we are providing the best service possible to our clients, we partnered with the Washington DC-based rating website Clutch. Clutch looks at a variety of business services, like social media, and after extensive research in these fields, they say who comes...
South by Southwest (SXSW) is roaring down in Austin, TX for its 31st conference. For all of us following along on social media, here are some of the most noteworthy happenings from SXSW: 1) HBO Westworld Activation Westworld takes place in the far future where two geniuses...
At Socialfly, we value thoughtful process! The way we work as a team is designed around innovation and strategic thinking. In this blog, we highlight our strategic approach to building a social media content strategy. Let’s start from the top. Our philosophy is rooted in hard-working creative content,...
The MDW Summit is less than a month away! What does this mean? For female founders, this means you are one month away from meeting a tribe of other like-minded women, one month away from learning how to successfully scale your business, and one month...
Now that they have seemingly cloned and surpassed all functionalities of social media content on Snapchat, Instagram is planning on trying to replace the functionality of the smartphone—you know, the thing you use to actually get on the app. An analysis of Instagram’s code revealed several...