It’s easy to forget how much social media platforms have evolved. Remember when stories didn’t exist on Instagram? We used a different app, Snapchat, to record and ..
Impressions vs. awareness. They are two of the hottest words within the influencer marketing space that play a heavy role in determining brand partnerships. At face value, the importance of these wor..
The days are getting shorter and colder, which means only one thing: it’s time to start celebrating the holidays! The stress of planning holiday parties and locking d..
With the rising popularity of influencer marketing, the number of talented people creating social media profiles and building their followings has grown drastically. Wi..
When formulating a strategic plan to promote your brand through influencers, it is important to consider more than just the people behind the campaign. Selecting the ri..
Instagram is doing its part to fight bullies with the addition of anti-bullying features. Designed to spread kindness, the update is the first under the platform’s ne..
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