As a result of the COVID-19 pandemic, many smaller businesses are struggling to stay afloat. In response, Instagram has launched a personal fundraising feature on its platform to help business owners raise money for selected causes. Instagram will review all of the fundraising campaigns prior...
Snapchat has gone live with a set of seven small-scale apps, named Minis accordingly. It announced the launch of this new feature at its virtual partner summit last month. Four of these Minis include; meditation by Headspace, a collaborative studying tool called Flashcards, a group...
Instagram confirmed that it will be launching its ‘Reels’ functionality in 50 additional regions including the US as early as next month. This new feature will allow users to create and share TikTok-like clips on Instagram, without having to sign up for a new platform....
Whatsapp rolled out two exciting features this week to help brands promote their products and services on the platform. The first upgrade is new QR codes for businesses, which will empower potential customers to connect and start a conversation with the brand on Whatsapp directly...
As online shopping continues to gain popularity during COVID-19, marketers—specifically those in the beauty industry—are adopting a new method of advertising: sending SMS messages directly to consumers’ phones. SMS marketing happens to be a widely effective channel of advertising. From sales, to new products, to...