Brands often approach influencer marketing with a “bigger is better” mentality, investing more money in content creators with a higher potential reach. While these larger macro influencers bring a lot of value to the table, it is essential to consider nano influencer marketing as a vital piece of the puzzle for a successful influencer strategy.
Nano influencers are classified as creators with anywhere from 2,000 to 10,000 followers, and their audiences tend to be more active and loyal than those of macro influencers. These creators may not have the same name recognition or star power as the macro influencers, but they have a large impact on their communities regardless.
As nano influencer marketing continues to explode in popularity, we’re sharing five key benefits of working with this tier of creators.
Whatever your business objectives may be, consider adding nano influencers to your influencer marketing mix. With the right strategy, planning, and execution, these small-but-mighty social media mavens have the potential to make an impact in a big way. Email us at firstname.lastname@example.org to learn more.
Written By: Pamela Ciprian, Director, Influencer Marketing