Mother’s Day is right around the corner, and our team knows what it takes to run a successful Mother’s Day social media campaign. We have extensive experience running campaigns for brands including Conair, Nest Fragrances, Alex and Ani, and Vera Bradley, aiming to reach gift-givers and women of all ages.

This year, break through the clutter and take your Mother’s Day social media campaign to the next level. We’ve sourced a roundup of key tips from our resident social media experts that are sure to amplify your Mother’s Day social media campaign.

Create a Comprehensive Strategy

In order to yield the best results, incorporate a holistic approach: ramp up organic social content, amplify the approach with paid media, reach new and highly engaged audiences with influencer marketing, and include strong creative assets along the way to drive everything home. A campaign is best when paired with many aspects of social. Which is most important, you ask? Well, that’s like asking a mom to choose her favorite child (answer: she has one, but she’ll never tell). – Associate Director, Accounts & Strategy

Don’t Forget Who You’re Celebrating

Content shouldn’t be overly branded. If graphics are added into the creative, make sure they are colorful, energetic and play into the love that goes along with this holiday. The designs should be as celebratory as the wonderful women we are honoring on this day. Make people smile! – Lindsay Gilbert, Associate Creative Director

Be Authentic

Mother’s Day is a holiday based on relationships. By showcasing real women and their real stories, you can create a genuine connection with your audience, as many moms have shared similar experiences. Think user-generated content (UGC) or an emotional hashtag that draws upon the bond between a mother and her family to truly resonate with your audience. – Associate Director, Accounts & Strategy

Drive Urgency

Leverage creative and copy to tell the emotional story in a video format and make sure the copy mentions shipping cutoff to drive urgency.  Align budget in two flights, one to focus on e-commerce (leading up to shipping cutoff) and another for in-person last minute shopping. – Mallory Horn, Director, Paid Media

Are you interested in running more holiday campaigns? Reach out to info@socialflyny.com to learn how Socialfly can help you amplify your campaigns.