“I’m 35.” That was my response to Jules, our marketing coordinator, and resident celebrity gossip expert when she asked me to write about Snapchat’s platform updates. There are two things I can always count on her for: informing me on Justin Bieber’s newest tattoos and hitting...
Social media content is a direct representation of the quality and tone of your brand. That’s why it’s extremely important to keep a consistent look and feel throughout your feed. Showing attention to detail, and following a strategy demonstrates the brand is doing proper research...
Last week, I ended my personal protest against Instagram stories. To be honest, I was annoyed when the platform announced that it was adding what seemed to be a direct copy of Snapchat’s sole purpose. I’ve loved Snapchat ever since my best friend persuaded me...