Instagram Stories has gone from simple to shoppable by adding a new sticker to the mix. Earlier this month, the app announced that users will be able to shop beyond their Instagram feeds by taking the tag to Stories. Instagram prides itself as the go-to visual...
Always innovating, Facebook's new money-making matchmaker tool may make it easier for brands and businesses to expand their influencer marketing network. via GIPHY Information recently leaked that they have created a search engine to connect marketers with social media creators to collaborate on sponsored Facebook content and expand their influencer marketing...
On May 5, I had the opportunity to attend the first ever Create & Cultivate Beauty Summit in New York City. What? Haven’t heard of it? Create & Cultivate is a “popular media platform and nationwide conference” founded by thought leader and powerhouse entrepreneur, Jaclyn...
Influencer marketing has become the new go-to method to reach target audiences online. What businesses once spent on print ad budgets is now being spent on social media marketing. People love connecting with others based on interests and that’s how the “Instagram famous” connect with...
Is Instagram finally listening and ready to make the people happy? On Thursday, March 22 Instagram released a post explaining a new update that will improve social media engagement on the platform. In 2016 Instagram switched from chronological order to an algorithmic one. Ever since users...
Social media has had its fair amount of time in the limelight, but recently coming to the forefront, is influencer marketing. Most would say these online personalities are more influential and trustworthy than celebrities. Personally, I agree. Thinking about who I follow on Instagram, it’s normally...
Combining her love of blogging, style, and daily inspirations, Kasey Ma @thestylewright has amassed a loyal following of 108K –and that’s just on Instagram. Who’s the girl behind the blog and how did she go from retail to writing? We sat down with our good...
Ready to take your company’s social media to the next level? If you haven’t already, expand into the world of bloggers. As social media continues to grow, there are now bloggers covering every topic imaginable–from tech to fashion! Companies everywhere have no excuse for not performing...
Social media influencers continue to skyrocket as they share their most “insta-worthy” moments over the years. Because of this, our feeds have become more of highlight reels than real life and followers have begun to wonder which posts are natural vs. strategically snapped sponsorships. When...
If you’ve been up-to-date with the latest headlines, you’ve heard of the Fyre Festival – now dubbed the “Rich Kids of Instagram Meets the Hunger Games.” Guests were in for the “adventure of a lifetime, ” but the adventure they experienced was not what were...