The social media industry is constantly evolving based on new or fading platforms, personalities, and industry trends. An emerging trend is the rise of the “nano-influencer. It’s a concept that has been implemented in television commercials and print ads since the early 2000s. This term...
It’s easy to forget how much social media platforms have evolved. Remember when stories didn’t exist on Instagram? We used a different app, Snapchat, to record and receive motion content. Social media will only continue to grow, in part due to the rise of consumer tools....
Impressions vs. awareness. They are two of the hottest words within the influencer marketing space that play a heavy role in determining brand partnerships. At face value, the importance of these words is delivered in numbers or percentages. What do impressions mean and how do engagement...
Social media: a source of entertainment, news or hobby-turned-job depending how you use it. Digital platforms have the greater population scanning their social feeds for the latest trends in style, beauty, technology or just for a good laugh from their go-to meme account. But those who...