Whether you’re planning a trip this summer or just adding dreamy destinations to your bucket list, Instagram is the perfect place to go for inspiration. We checked in to see where our favorite influencers are flocking to this season. Get ready to want to pack...
Rather than relying on television commercials and glossy print ads in magazines, more and more people are turning to their favorite social media celebrities for inspiration and guidance on the next product to purchase. It’s only natural for people to trust individuals they admire and...
When Instagram Stories first appeared in 2016 to compete with Snapchat, it was unclear which app would reign as the king of disappearing content. Instagram quickly surpassed their rival though by acquiring 250 million daily active users in just one year after its launch. To...
By now a large number of brands have jumped on the influencer marketing bandwagon. With so many digital tastemakers creating sponsored content on social media though, it is now a challenge to make sure that your products will stand out from the daily stream of...
Influencer marketing has taken the digital advertising by storm in recent years, yet many brands are still hesitant to invest their marketing dollars into these partnerships. There have been horror stories like last year’s Fyre Festival debacle, as well as distasteful displays by influencers, which...
Influencer Marketing is all the rage these days, but for many brands, knowing how to work effectively with influences is still a mystery. Teaming up with social media stars is an incredible way to promote a business, but specific goals must be set to get...
If your Instagram feed is constantly filled with photos of gorgeous clothes and makeup, exotic travel destinations, and mouthwatering food, then you’ve probably daydreamed at least once about quitting your job to become a social media influencer. The life of an influencer is not as...