The days are getting shorter and colder, which means only one thing: it’s time to start celebrating the holidays! The stress of planning holiday parties and locking down the perfect presents for loved ones though can ruin the season for anyone. Fortunately, there are tons...
With the rising popularity of influencer marketing, the number of talented people creating social media profiles and building their followings has grown drastically. With millions of accounts to choose from, finding the right influencers for your campaign can be a daunting task. The following five...
When formulating a strategic plan to promote your brand through influencers, it is important to consider more than just the people behind the campaign. Selecting the right social media platform(s) to deliver the content is crucial to success. The platform you choose should have active...
The days are getting shorter and before you know it, photos of apple picking, cute plaid shirts, and Pumpkin Spice Lattes will take over your Instagram feed. December and the festive holiday images that go along with it may still seem like a long way...
Drool-worthy food pictures have always been popular on Instagram. Yet salivating over gorgeous images that influencers post of decadent entrees and fancy pastries have followers doing more than just double tapping. These posts are helping to determine which restaurants have a line around the block....
Whether you’re planning a trip this summer or just adding dreamy destinations to your bucket list, Instagram is the perfect place to go for inspiration. We checked in to see where our favorite influencers are flocking to this season. Get ready to want to pack...
Rather than relying on television commercials and glossy print ads in magazines, more and more people are turning to their favorite social media celebrities for inspiration and guidance on the next product to purchase. It’s only natural for people to trust individuals they admire and...
When Instagram Stories first appeared in 2016 to compete with Snapchat, it was unclear which app would reign as the king of disappearing content. Instagram quickly surpassed their rival though by acquiring 250 million daily active users in just one year after its launch. To...
By now a large number of brands have jumped on the influencer marketing bandwagon. With so many digital tastemakers creating sponsored content on social media though, it is now a challenge to make sure that your products will stand out from the daily stream of...
Influencer marketing has taken the digital advertising by storm in recent years, yet many brands are still hesitant to invest their marketing dollars into these partnerships. There have been horror stories like last year’s Fyre Festival debacle, as well as distasteful displays by influencers, which...