During a TEDx talk he gave on the subject of experiential advertising, Layne Braunstein, Chief Creative Officer at Fake Love, pointed to a monumental shift in the way successful brands think of their target audiences. Rather than view them users or consumers, Braunstein urges us...
IGTV has taken on a new design that now allows you to upload videos in landscape format. In the app’s original launch, videos have only been visible in vertical position, which made sense, considering it’s best practice status for engagement. But for the purpose of...
June is a superior month. Why? Summer Fridays, rooftop season, and it’s now culturally appropriate to wear white denim (as if we weren’t wearing it all along). June is also lucky enough to host to Pride Month. As millennials, we’ve grown wary of rainbow washing:...
When is the last time you didn’t skip a pre-roll ad on YouTube? Or watched an entire native Instagram ad? With an overwhelming amount of content being produced every day, it’s harder to break through the noise as a brand. Views skew further towards independent content...
If you’re reading this, I’m going to guess that you’re familiar with the age of Instagram celebrities. The likes of @hudabeauty, @chiaraferragni, and @kayla_itsines have likely popped up in your explore page, or perhaps you follow them yourself. But have you heard of Tik Tok...
Anyone who’s ever used Facebook has wondered: “what’s the deal with News Feed? Why do I see some posts and not others? Why do Uncle Ted’s photos from Tanzania pop up first? Granted, not everyone has an Uncle Ted, but everyone has experienced this sentiment....
It’s the oldest pickup line in the book: “What’s your sign?” Some of us may roll our eyes when asked this question, while others might be ready to elaborate on our full birth chart. No matter what your answer may be, one thing remains clear: astrology...
In a recent conversation with CEO of Axel Springer, Mathias Döpfner, Facebook CEO Mark Zuckerberg revealed his future plans in upgrading the news consumption experience on the platform. As we now live in a world where users admittedly prefer consuming their news through digital media...
Chinae Alexander inspires her community on social media through highly authentic posts about being a female entrepreneur and all-around boss. The lifestyle influencer joined us on SocialLIVE to talk about her many interests and all things social. Stephanie and Courtney discuss an update being tested on Instagram that may change the way we scroll through posts. ...
Aija Mayrock inspires thousands of people through her powerful poetry and words. The author and activist joined us on #SocialLIVE to chat about staying positive on #socialmedia. Stephanie and Courtney comment on the latest updates in the social sphere including new ad capabilities from Facebook and...