As online shopping continues to gain popularity during COVID-19, marketers—specifically those in the beauty industry—are adopting a new method of advertising: sending SMS messages directly to consumers’ phones. SMS marketing happens to be a widely effective channel of advertising. From sales, to new products, to...
Earlier this year, Facebook announced that it was working on various updates to its Live Producer platform, which could take Facebook Live streams to the next level. This week, a highly-anticipated number of updates were finally rolled out to creators, and while they’re not yet...
Looking to get inspired for the weekend? Trying to learn more about influencer marketing and content creation? Check out these experts and let us know your thoughts! #1: Mattie James @themattiejames + https://mattiejames.com/start-here/ Mattie James is a “wife & mom of 3 who happens to be a...
Facebook recently rolled out a new update that allows businesses to seamlessly connect with their customers using Messenger. Research shows that over 90% of business owners already used Messenger to communicate with their family and friends, and this update will let them toggle back and...
While stay-at-home orders are beginning to lift for some people around the globe, there are many people still affected by COVID-19 who are not able to connect with others in real life quite yet. No matter what phase of the pandemic your audience is currently...
The past few months have been unprecedented in many ways, and we have yet to see the lasting impact COVID-19 will have on the country’s economy and general approach to life and well-being. The pandemic has affected daily life in countless ways, pushing us to...
Small businesses have taken a hard hit during the COVID-19 pandemic, especially compared to large retailers; such as Walmart, Target, and Amazon. Etsy might be a huge online retailer, but it is made up of 2.7 million small sellers, many of whom hand make the...
There is no doubt that this is a strange time we are living in. Our world changed in the blink of an eye, and social media has become more influential than ever before. Social channels are buzzing right now. People are craving information, education, entertainment,...
WhatsApp first launched their sticker feature about 18 months ago and it has since become the fastest growing way people communicate on the app. WhatsApp has released a new sticker pack, in partnership with the World Health Organization, to help users stay connected to each...
In a field which demands strategic flexibility and an ever evolving expertise based on channel and vendor enhancements, social media strategy is proving to be more vital now than ever before. Consumer usage rates are spiking and brands have unprecedented access to a global captive...