14 Sep How TikTok Has Changed the Concept of Memes

By now you’ve probably heard someone reference audio they have heard on TikTok, saying, “I saw this on TikTok,” or, “I can’t get this TikTok sound out of my h..

23 Aug The Best Influencer Tiers for Every Stage of the Funnel

With influencer campaigns now a key marketing tool for companies of all kinds, it’s important to understand which tiers, verticals and platforms will reach your goals..

16 Aug Gaming Influencers and the Esports Industry

Once considered a niche and untapped market composed mainly of men, the esports industry is now booming and filled with undiscovered potential, more women gamers and mi..

10 Aug Everything You Need to Know About Shoppable Social Media Content

What Is Shoppable Content?

In today’s day and age, most (if not all) direct-to-consumer businesses use social media to drive awareness and ul..

04 Aug When It Rains: Brainstorming Tips for Content Creation

Brainstorming is the first step in any project, and for some, it can be the most difficult. Generating new ideas can be intimidating due to the overwhelming number of p..

29 Jul July TikTok Trends Taking Over the FYP

As July is coming to a close, here are the TikTok trends that we have seen all over the For You Page (FYP) this month. This summe..

26 Jul Simplify Paid Campaign Structure to Increase Sales

Facebook has been talking about account simplification for years now, but it wasn’t until recently, with the data loss of iOS 14, that simplifying ad accounts became ..

18 Jul Getting the Most Selling Power from Influencer Content

When the pandemic first hit, marketers had to rethink their plans and pivot to digital-first strategies. With brick and mortar commerce options practically nonexistent ..