Like Snapchat, Instagram is bolstering its AR filter creation platform. Users can now explore the “Effect Gallery, ”a group of effects from up-and-coming-artists, to create their own AR effects on Instagram. Simply go to the “Browse Effects” option in the Instagram Camera and head to the...
During a TEDx talk he gave on the subject of experiential advertising, Layne Braunstein, Chief Creative Officer at Fake Love, pointed to a monumental shift in the way successful brands think of their target audiences. Rather than view them users or consumers, Braunstein urges us...
IGTV has taken on a new design that now allows you to upload videos in landscape format. In the app’s original launch, videos have only been visible in vertical position, which made sense, considering it’s best practice status for engagement. But for the purpose of...
June is a superior month. Why? Summer Fridays, rooftop season, and it’s now culturally appropriate to wear white denim (as if we weren’t wearing it all along). June is also lucky enough to host to Pride Month. As millennials, we’ve grown wary of rainbow washing:...
When is the last time you didn’t skip a pre-roll ad on YouTube? Or watched an entire native Instagram ad? With an overwhelming amount of content being produced every day, it’s harder to break through the noise as a brand. Views skew further towards independent content...
LinkedIn is the social media platform that I’ve never really deemed as “social.” Sure, it’s sole purpose is to connect with others, but always in a professional manner. I’m way less inclined to comment on a colleague’s LinkedIn post than I would be on their...