Small businesses have taken a hard hit during the COVID-19 pandemic, especially compared to large retailers; such as Walmart, Target, and Amazon. Etsy might be a huge online retailer, but it is made up of 2.7 million small sellers, many of whom hand make the...
There is no doubt that this is a strange time we are living in. Our world changed in the blink of an eye, and social media has become more influential than ever before. Social channels are buzzing right now. People are craving information, education, entertainment,...
WhatsApp first launched their sticker feature about 18 months ago and it has since become the fastest growing way people communicate on the app. WhatsApp has released a new sticker pack, in partnership with the World Health Organization, to help users stay connected to each...
In a field which demands strategic flexibility and an ever evolving expertise based on channel and vendor enhancements, social media strategy is proving to be more vital now than ever before. Consumer usage rates are spiking and brands have unprecedented access to a global captive...
During this health and economic crisis, businesses across all industries are scrambling to adjust to the new normal. Marketing products and services during this time can be crucial for companies that need to reach customers to stay in business, but finding the right messaging and...
In the last couple of weeks, your audience’s behavior has changed in response to the global pandemic. They are potentially facing sickness and/or unemployment, and they are going to be seeking community online to relieve these stressors. The first step to pivoting your social media...