WhatsApp first launched their sticker feature about 18 months ago and it has since become the fastest growing way people communicate on the app. WhatsApp has released a new sticker pack, in partnership with the World Health Organization, to help users stay connected to each...
In a field which demands strategic flexibility and an ever evolving expertise based on channel and vendor enhancements, social media strategy is proving to be more vital now than ever before. Consumer usage rates are spiking and brands have unprecedented access to a global captive...
During this health and economic crisis, businesses across all industries are scrambling to adjust to the new normal. Marketing products and services during this time can be crucial for companies that need to reach customers to stay in business, but finding the right messaging and...
In the last couple of weeks, your audience’s behavior has changed in response to the global pandemic. They are potentially facing sickness and/or unemployment, and they are going to be seeking community online to relieve these stressors. The first step to pivoting your social media...
By now, we are well aware of the different precautions we need to take to protect ourselves from COVID-19, such as carefully washing our hands and practicing social distancing. As we learn to enforce all these new habits, it is important to tune in to...
I still remember the moment I made my Facebook account. It was the spring of 2004, my sophomore year at Cornell. I was one of the first users of Facebook as back then, it was only available to Ivy League College students. It was originally...