Ah, the story of the “story.” It’s almost hard to remember where it begins. We, as users of social media today, probably forget to credit Snapchat for the origin of what we call our “story.” Snapchat invented the story, Instagram made it cool, but Facebook...
The social media industry is constantly evolving based on new or fading platforms, personalities, and industry trends. An emerging trend is the rise of the “nano-influencer. It’s a concept that has been implemented in television commercials and print ads since the early 2000s. This term...
It’s 15 degrees outside. You’ve made it off of the icy streets and into the cozy confines of the A train. Exhausted from work, you flip through your phone and dive into Netflix. Is this commute home the time for a drama? A documentary about...
As a brand or influencer, how do you grow and sustain your social media following? The answer to this question can be a combination of different tactics, making this an overwhelming subject. In order to come to a conclusion for this topic, it’s important to understand...
Big news: Instagram rolled out a new feature that lets users publish a post to multiple accounts with the click of a button. How does it work? When you open your IG app and go to publish a post, there’s a new section called “Post to Other...
Youtube just added a new feature that allows the user to swipe left directly into the next video on the suggested playlist and I’ve got one thing to say: I’ll see you in a week. Because Youtube binging just got that much simpler. But really,...