It’s easy to forget how much social media platforms have evolved. Remember when stories didn’t exist on Instagram? We used a different app, Snapchat, to record and receive motion content. Social media will only continue to grow, in part due to the rise of consumer tools....
Impressions vs. awareness. They are two of the hottest words within the influencer marketing space that play a heavy role in determining brand partnerships. At face value, the importance of these words is delivered in numbers or percentages. What do impressions mean and how do engagement...
The days are getting shorter and colder, which means only one thing: it’s time to start celebrating the holidays! The stress of planning holiday parties and locking down the perfect presents for loved ones though can ruin the season for anyone. Fortunately, there are tons...
With the rising popularity of influencer marketing, the number of talented people creating social media profiles and building their followings has grown drastically. With millions of accounts to choose from, finding the right influencers for your campaign can be a daunting task. The following five...
When formulating a strategic plan to promote your brand through influencers, it is important to consider more than just the people behind the campaign. Selecting the right social media platform(s) to deliver the content is crucial to success. The platform you choose should have active...
Instagram is doing its part to fight bullies with the addition of anti-bullying features. Designed to spread kindness, the update is the first under the platform’s new head, Adam Mosseri. Recently, Mosseri announced that Instagram will be employing machine learning to detect cyberbullying in photos, captions,...