Influencer marketing has become the new go-to method to reach target audiences online. What businesses once spent on print ad budgets is now being spent on social media marketing. People love connecting with others based on interests and that’s how the “Instagram famous” connect with...
Influencer marketing is no longer a nice-to-have but a must-have for marketers in 2018. What does the original tastemaker and lifestyle guru, Martha Stewart, think of Influencer Marketing? Our panel at this year’s Social Media Week aimed to answer that and take a deep dive...
By now a large number of brands have jumped on the influencer marketing bandwagon. With so many digital tastemakers creating sponsored content on social media though, it is now a challenge to make sure that your products will stand out from the daily stream of...
Blogger, stylist, fashion editor, and industry consultant. @simplyaudreekate is taking Instagram and the fashion industry by storm. Between juggling multiple hats (both in fashion and in life), she found time to share some of her wisdom with other aspiring bloggers and fashionistas through her Fashion...
The Internet. A place where a mix of Millennials and Gen Z-ers seem to run things. So much that they say what they want and pretty much invent their own language. No, seriously. Linguists even declared that the internet created a new prepositional phrase for...
It is just me, or did 2017 seem like one ongoing duet of “Anything You Can Do I Can Do Better” between Snapchat and Instagram? While the two continue to try and out-innovate the other, Instagram is off to a strong lead in large part...