Over the past few years, brands have continuously increased their marketing budgets to compensate digital influencers to promote their products and services. With 2019 just around the corner, budgets for influencer marketing will likely hit an all-time high. As an ever-changing landscape though, we’ve outlined...
It’s easy to forget how much social media platforms have evolved. Remember when stories didn’t exist on Instagram? We used a different app, Snapchat, to record and receive motion content. Social media will only continue to grow, in part due to the rise of consumer tools....
Impressions vs. awareness. They are two of the hottest words within the influencer marketing space that play a heavy role in determining brand partnerships. At face value, the importance of these words is delivered in numbers or percentages. What do impressions mean and how do engagement...
The days are getting shorter and colder, which means only one thing: it’s time to start celebrating the holidays! The stress of planning holiday parties and locking down the perfect presents for loved ones though can ruin the season for anyone. Fortunately, there are tons...
With the rising popularity of influencer marketing, the number of talented people creating social media profiles and building their followings has grown drastically. With millions of accounts to choose from, finding the right influencers for your campaign can be a daunting task. The following five...
When formulating a strategic plan to promote your brand through influencers, it is important to consider more than just the people behind the campaign. Selecting the right social media platform(s) to deliver the content is crucial to success. The platform you choose should have active...