Living in the tech age, we create change with the click of a button. Trends go viral with one upload. We form opinions in response to one tweet. Brands need to identify how to adapt to the ever-changing social climate and how to keep the...
Social media is always a moving target, and with continuous platform updates, it is important to stay up-to-date on the latest features. Instagram is rolling out new capabilities aimed at helping Influencers gain better insights about their own accounts. The platform has acknowledged that creators...
WHAT IS THE CLOSE FRIENDS FEATURE? Instagram just released their newest feature called “close friends.” It is a customized list of people you’ve decided to label as your closest friends. Now, you have the option to share content with either your “close friends” or your entire...
Over the past few years, brands have continuously increased their marketing budgets to compensate digital influencers to promote their products and services. With 2019 just around the corner, budgets for influencer marketing will likely hit an all-time high. As an ever-changing landscape though, we’ve outlined...
It’s easy to forget how much social media platforms have evolved. Remember when stories didn’t exist on Instagram? We used a different app, Snapchat, to record and receive motion content. Social media will only continue to grow, in part due to the rise of consumer tools....
Impressions vs. awareness. They are two of the hottest words within the influencer marketing space that play a heavy role in determining brand partnerships. At face value, the importance of these words is delivered in numbers or percentages. What do impressions mean and how do engagement...