Ready to take your company’s social media to the next level? If you haven’t already, expand into the world of bloggers. As social media continues to grow, there are now bloggers covering every topic imaginable–from tech to fashion! Companies everywhere have no excuse for not performing blogger outreach, no matter their industry. These influencers are the new celebrities and tastemakers impacting people’s buying decisions, thus converting to sales. Working with bloggers can now make or break your brand as the benefits of an active campaign are immense.
Keep reading for the best tips and practices to run a successful and influential campaign.
Blogger outreach is the process of reaching out to influencers proposing the opportunity to work with your brand on a gifted or paid campaign across their social media platforms. By doing this, each party is helping the other out. It’s a win-win situation.
The strategy of working with online social media mavens will help your business by building a partner network, reaching new customers, building brand awareness, and gaining user generated content (UGC) for reposting.
The best part about blogger outreach and campaigns is that there’s nothing to lose, you can only gain!
Working with influencers will help your company achieve:
The two typical ways of reaching out to influencers are as follows:
Deciding whether you should do a gifted or paid campaign relies on many aspects. Is the influencer you’re working with micro or macro? Does your campaign entail them posting multiple images or videos? If so, you should probably go the paid route. But if you’re sending a micro influencer a product that fits perfectly with their personal brand for just one post, some may agree to the gifted option (sans payment).
But wait! Before you click that ‘Send’ button or ship that package, make sure you have all of the following checked off of your to-do list!
Performing outreach can be difficult in the beginning but if you follow the steps and strategies above you should be on your way to becoming a blogger outreach master!
Have any other questions or tips? Let us know on twitter @socialfly.