With holiday retail spending increasing every year, 1 Madison needed to stand out in an already overly saturated and highly competitive space during their key retail timeframe.
Utilizing paid media spend across Facebook, Instagram and Search, we developed and implemented a full funnel strategy to drive awareness, consideration and sales for 1 Madison’s outerwear.
Socialfly tested and optimized across new audiences with customized creative and messaging to capture audiences at every stage of a full funnel approach to increase traffic and ROAS. Dynamic Product ads were leveraged to maximize remarketing efforts on Facebook, while Smart Shopping ads expanded and refined audience opportunities across Search. Retargeting efforts were crucial in capturing already engaged shoppers to purchase. Additionally, Socialfly recommended website optimizations to enhance mobile site and page speed load times to reduce bounce rates.