The main focus when we started running ads for Alex and Ani was to drive profitable traffic from Facebook. They had run ads in the past but struggled to remain profitable especially throughout the holidays. In addition, leadership measured performance from Google Analytics only, which meant that optimization and performance in Facebook ads manager was not directly correlated.
Socialfly restructured their account and focused on testing a wide variety of creative. Creative is one of the biggest drivers for profitable performance on Facebook. This strategy allowed us to see a huge decrease in costs compared to the previous year in one of the most expensive times to purchase Facebook ads.