CITYROW approached us to launch their innovative rower and app which allows users to take CITYROW classes anytime. They needed to stay relevant and dominate as a leader in the at-home fitness space. CITYROW needed a creative and media approach that established a strong brand identity, grew the fan base on social, engaged the growing audience, and ultimately drove sales and subscriptions.
Media and creative work hand-in-hand to outline the needs - in this case, two different locations to test against + male vs female talent. Our teams work closely together to ensure creative captured + executed delivers on the media plan along with the brand objectives.