Inner Banner Image

Instilling pride in the next generation of Girl Scouts through social video.

The Challenge:

Girl Scouts was looking for a partner to produce their new PSA. Their goals were threefold: to provide a better understanding of how Girl Scouts helps girls; to increase girls’ intent to join; and to shift the perception surrounding Girl Scouts from traditional organization to a modern force to be reckoned with. They needed a PSA that demanded attention and would stop girls mid-scroll.

Our Solution:

Our creative and media teams collaborated on a strategy that would not only appeal to would-be Girl Scouts, but put them front and center. We created social-first cuts featuring real Girl Scouts with real stories from a diverse array of backgrounds, and optimized each cut by platform across Instagram, Instagram Stories, Facebook, YouTube, Hulu, Snapchat, Spotify, and more.

The PSA won 2 Shorty Awards in 2019

Studies Image

Want to be the first to know about the latest social media news and upcoming events?

Subscribe to Socialfly's newsletter to get your weekly dose of all things social sent straight to your inbox.