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An omni-channel influencer activation to introduce Investigation Discovery to a new audience of #IDAddicts.

The Ask:

Television network, ID had an upcoming 9-days special called “Nine at 9” which highlighted nine of American’s biggest crime cases. They asked socialfly to push the envelope, changing their marketing mix to include an innovative influencer program.

Our Solution:

Socialfly threw away the traditional influencer marketing model, identifying the right digital channels to efficiently drive liner viewship with urgency messaging & exclusive content opportunities!

Tactical Approach:

Socialfly built a true 360 influencer solution, with engagement across Instagram in-feed, Stories, Giphy stickers, and live, Facebook Groups, Events, and Watch Parties, YouTube long-form, and Twitter live tweets, all supported with whitelisting dollars!

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