Natural Formula, an Israeli-born hair care brand made its debut into the US market and needed to scale their ecommerce efforts to this new, unfamiliar audience. They sought to drive sales on their Amazon store and increase overall brand awareness about their uniquely affordable, salon-quality products.
Socialfly remastered the brand creative (initially made for a primarily European market) and updated for the American female consumer. Through brand awareness campaigns that drove traffic to Natural Formula’s Amazon store, users had a seamless click-to-shop user experience. Additionally, through retargeting campaigns Socialfly was able to reach users that already had shown interest in the brand.