Inner Banner Image

A multi-platform social media campaign that celebrates Hispanic- American culture.

The Ask:

Univision came to us with a big ask, to bring awareness to the #SeHablaUSA campaign and counter Anti-Hispanic rhetoric in America. We needed to open the minds of persuadable non-Latinos, make Hispanics feel good about our contributions and empower Latinos to be stronger advocates for themselves.

Our Solution:

We expanded on the SEHablaUSA platform by developing a campaign that inspired meaningful conversations around Hispanic culture and what it brings to the USA, how it is a part of who we are as a country. Our multi- platform social campaign leveraged a range of tactics that encouraged engagement and conversation.

Studies Image

Want to be the first to know all the latest in Social Media News?

Subscribe to Socialfly's newsletter to get your weekly dose of all things social sent straight to your inbox.