Whisps came to Socialfly in March of 2019 with the objectives of increasing sales and brand awareness amongst cheese-enthusiasts with two new flavors as focus. Whisps wanted visuals that spoke to their core values, with messaging that sought to foster a lively community based on a love of all things savory, crunchy, and cheesy!
Socialfly concepted & executed a social-first campaign that educated, entertained & delighted! Socialfly personified Whisps (and each flavor), leading with dynamic social-first creative, witty social banter with fans & competitive cheese eaters, and loads of cheesy puns. Socialfly brought the fun, laugh-out-loud content that Whisps was looking for through engaging assets alongside lifestyle imagery that was truly “cheddar” than all the rest!
Socialfly concepted and executed frequent giveaways of the new flavors, whether through Surprise & Delight activations or conversation competitive conquesting! With a dedicated, extensive community management approach, Socialfly effectively engaged with all cheese-lovers, from big name celebs to moms on keto, and everyone in between. We also designed a GIPHY sticker pack and a custom AR filter, furthering the potential reach of our campaign.