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Launching a brand for the #WarriorWithinHer.

The Challenge:

Establish the ZENTOA brand via social media channels with a core focus on driving initial sales growth and brand awareness, organically.

The Solution:

Generate awareness by positioning ZENTOA as the only athletic apparel brand that gives you confidence on your journey to attain the optimum balance of physical and mental strength.

The Approach:

To build excitement and drive follower growth, Socialfly launched ZENTOA’s social channels through a robust, two-weeks pre-launch social blitz, sharing teaser content each day (sneak peeks, countdowns, and messages from the brand and Senada). Once launched, Socialfly continued a steady beat of dynamic content to drive purchase and continued awareness. Socialfly also executed production shoots to capture and development hero videos, behind-the-scenes and photography for ZENTOA athletic and swim lines.

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