Establish the ZENTOA brand via social media channels with a core focus on driving initial sales growth and brand awareness, organically.
Generate awareness by positioning ZENTOA as the only athletic apparel brand that gives you confidence on your journey to attain the optimum balance of physical and mental strength.
To build excitement and drive follower growth, Socialfly launched ZENTOA’s social channels through a robust, two-weeks pre-launch social blitz, sharing teaser content each day (sneak peeks, countdowns, and messages from the brand and Senada). Once launched, Socialfly continued a steady beat of dynamic content to drive purchase and continued awareness. Socialfly also executed production shoots to capture and development hero videos, behind-the-scenes and photography for ZENTOA athletic and swim lines.