Like Snapchat, Instagram is bolstering its AR filter creation platform. Users can now explore the “Effect Gallery, ”a group of effects from up-and-coming-artists, to create their own AR effects on Instagram. Simply go to the “Browse Effects” option in the Instagram Camera and head to the...
During a TEDx talk he gave on the subject of experiential advertising, Layne Braunstein, Chief Creative Officer at Fake Love, pointed to a monumental shift in the way successful brands think of their target audiences. Rather than view them users or consumers, Braunstein urges us...
IGTV has taken on a new design that now allows you to upload videos in landscape format. In the app’s original launch, videos have only been visible in vertical position, which made sense, considering it’s best practice status for engagement. But for the purpose of...
June is a superior month. Why? Summer Fridays, rooftop season, and it’s now culturally appropriate to wear white denim (as if we weren’t wearing it all along). June is also lucky enough to host to Pride Month. As millennials, we’ve grown wary of rainbow washing:...
When is the last time you didn’t skip a pre-roll ad on YouTube? Or watched an entire native Instagram ad? With an overwhelming amount of content being produced every day, it’s harder to break through the noise as a brand. Views skew further towards independent content...
Instagram is getting even more crafty with their latest feature update to the organization of your followers. A new filter is currently in test for “Following” and “Followers” lists! The filter sorts your followers by presenting them in the order of most recent additions to...
Instagram Stories counts more than 400 million daily users compared to Snapchat’s 191 million. In the last few years, Instagram has been building Stories with in-product features designed to help increase engagement. We recommend IG Stories to all of our clients, as it is a...
It’s no question: social media has affected the art world. “Discovering” an artist from the palm of your hand isn’t quite a discovery. It’s more a lucky byproduct of lounging on the couch with your phone. That said, social media has made art increasingly accessible....
Have you ever sent a tea-filled screenshot to the wrong person? Or had your iPhone autocorrect come close to ruining your relationship? Well, if you realize it within 10 minutes, there’s a good chance you don’t have to worry about these problems anymore! Thanks to CEO Mark...
Ah, the story of the “story.” It’s almost hard to remember where it begins. We, as users of social media today, probably forget to credit Snapchat for the origin of what we call our “story.” Snapchat invented the story, Instagram made it cool, but Facebook...