Twitter kicked off the year with an update that promises to facilitate conversations on the platform. The new strategy offers four different options for users to control the replies they get to their tweets. The first option allows replies from anyone coming across the post....
Influencer marketing continues to gain momentum and 2019 showed that brands are investing big money in partnerships with digital talent. As a constantly evolving space though, it’s crucial for businesses to stay on top of emerging influencer marketing trends to stay relevant. Let’s look at...
Earlier this week, Instagram released two guidebooks for parents and teens with best practices for using the platform in a way that is safe, empowering and positive. These guidebooks were produced in partnership with The Jed Foundation, an organization that aims to protect teenagers and...
Ever since Facebook Dating’s launch in early September, the app has been looking for ways to differentiate itself from the many successful dating apps already crowding the space. Last week, it was announced that Facebook Dating users are now able to add their Facebook and...
“Extra! Extra! Read all about it!”: Facebook has re-implemented a dedicated place for news on its platform. Facebook Newsroom will allow users to explore a wide range of news stories directly within the Facebook app. Over 200 publishers like The Wall Street Journal and BuzzFeed...
You’ve started a business! Now what?? It’s never been more important to utilize social media as a major part of your marketing strategy. Using social media can not only build brand awareness but increase your customer base, connect you to your current customers, and increase...
With the holiday season quickly approaching, we can expect to see a bevy of brands looking for ways to leverage social to generate interest in their products and drive purchase intent. Instagram is looking to help! Though currently in beta, Instagram is testing a new product...
It should be no surprise that social media platforms are constantly looking to mimic the newest functions and apps that populate today’s digital landscape. Instagram, which historically has looked to Snapchat for platform updates has now turned to TikTok and is working on incorporating its...
Earlier this month, Facebook launched the heavily anticipated Facebook Dating. We took a closer look at the different features that are being offered, and the main differences between this new platform and existing dating apps in the saturated market of online dating. Facebook Dating is now...
As Instagram tests hiding like counts in seven countries, Facebook has announced they are interested in following suit. Rather than seeing a post’s total like count, users will have access to an indicator of reactions to the post followed by "...