The most exciting time on Twitter is nearly upon us. No, while exciting, it’s not the World Cup. Nope, it’s not some celebrity preparing to make a big announcement. It’s NBA Free Agency. Now, I know what you might be thinking, “How can NBA Free Agency be the most...
Instagram’s long-form video hub is here and it is a gamechanger for the platform and competitors. In what may be the biggest update since Instagram Stories, users will now be able to upload videos up to an hour in length as opposed to the one-minute...
Picture this: you’ve been working hard to build your brand. Years of sweat and tears poured into your dream and it’s all becoming a reality. You know it’s time to build a social media presence to really drive home the brand identity and create meaningful...
Picture this, you’re sitting at home watching your favorite baseball team when something amazing happens. Maybe it’s a grand slam, a diving grab, or a curveball that drops 12-6 in the blink of an eye. You quickly make a gif and post it to your Twitter account....
Always innovating, Facebook's new money-making matchmaker tool may make it easier for brands and businesses to expand their influencer marketing network. via GIPHY Information recently leaked that they have created a search engine to connect marketers with social media creators to collaborate on sponsored Facebook content and expand their influencer marketing...
On May 5, I had the opportunity to attend the first ever Create & Cultivate Beauty Summit in New York City. What? Haven’t heard of it? Create & Cultivate is a “popular media platform and nationwide conference” founded by thought leader and powerhouse entrepreneur, Jaclyn...
Every time I move to a new city, the search for a new barber begins. I start scouring Instagram for a place that is turning out clean cuts. Finally, I find one that I like and now I have to make a reservation, how daunting. I...
Facebook has been in the spotlight this year and has many people questioning the future of the platform. Last week they held their annual Facebook F8 developers conference, an event that is usually full of new product and feature announcements. We were eager to see...
Influencer marketing has become the new go-to method to reach target audiences online. What businesses once spent on print ad budgets is now being spent on social media marketing. People love connecting with others based on interests and that’s how the “Instagram famous” connect with...
Influencer marketing is no longer a nice-to-have but a must-have for marketers in 2018. What does the original tastemaker and lifestyle guru, Martha Stewart, think of Influencer Marketing? Our panel at this year’s Social Media Week aimed to answer that and take a deep dive...