Ah, the story of the “story.” It’s almost hard to remember where it begins. We, as users of social media today, probably forget to credit Snapchat for the origin of what we call our “story.” Snapchat invented the story, Instagram made it cool, but Facebook...
The social media industry is constantly evolving based on new or fading platforms, personalities, and industry trends. An emerging trend is the rise of the “nano-influencer. It’s a concept that has been implemented in television commercials and print ads since the early 2000s. This term...
It’s 15 degrees outside. You’ve made it off of the icy streets and into the cozy confines of the A train. Exhausted from work, you flip through your phone and dive into Netflix. Is this commute home the time for a drama? A documentary about...
As a brand or influencer, how do you grow and sustain your social media following? The answer to this question can be a combination of different tactics, making this an overwhelming subject. In order to come to a conclusion for this topic, it’s important to understand...
Big news: Instagram rolled out a new feature that lets users publish a post to multiple accounts with the click of a button. How does it work? When you open your IG app and go to publish a post, there’s a new section called “Post to Other...
Currently, a large group of women are competing to win Colton Underwood’s heart on ABC’s 23rd season of The Bachelor. There’s more at stake though then a happily ever after. If contestants play their cards right, they may find themselves with a new (and quite...
Are you consumed with seven-tier wedding cakes? Do you dream of beautiful beach cabanas and treehouse escapes? Are the letters “DIY” the most magical letters in the alphabet? Does reading this paragraph give you goosebumps? You, my friend, are a Pinterest fiend. Relax, it’s ok. You’re among...
Living in the tech age, we create change with the click of a button. Trends go viral with one upload. We form opinions in response to one tweet. Brands need to identify how to adapt to the ever-changing social climate and how to keep the...
Social media is always a moving target, and with continuous platform updates, it is important to stay up-to-date on the latest features. Instagram is rolling out new capabilities aimed at helping Influencers gain better insights about their own accounts. The platform has acknowledged that creators...
WHAT IS THE CLOSE FRIENDS FEATURE? Instagram just released their newest feature called “close friends.” It is a customized list of people you’ve decided to label as your closest friends. Now, you have the option to share content with either your “close friends” or your entire...