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There has been a lot of buzz surrounding the recent update to Foursquare, and most of it in the form of confusion.  Foursquare’s long-term goal is to split its app into two: Swarm and Foursquare.  They are ideally aiming to initiate user growth as well...

American society is obsessed with image. After all, perception is reality, right? Well, not necessarily when it relates to your company’s presence on social media. When businesses, celebrities and the neighbor down the street are all in a competitive fight for internet attention, it’s tough to...

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