14 Sep How TikTok Has Changed the Concept of Memes

By now you’ve probably heard someone reference audio they have heard on TikTok, saying, “I saw this on TikTok,” or, “I can’t get this TikTok sound out of my h..

23 Aug The Best Influencer Tiers for Every Stage of the Funnel

With influencer campaigns now a key marketing tool for companies of all kinds, it’s important to understand which tiers, verticals and platforms will reach your goals..

10 Aug Everything You Need to Know About Shoppable Social Media Content

What Is Shoppable Content?

In today’s day and age, most (if not all) direct-to-consumer businesses use social media to drive awareness and ul..

29 Jul July TikTok Trends Taking Over the FYP

As July is coming to a close, here are the TikTok trends that we have seen all over the For You Page (FYP) this month. This summe..

23 May Adapting Paid Social Efforts to a Cookieless World

The time is now to rethink your paid social efforts.

According to data from Read More

11 Apr Top Tips to Supercharge Your Reels Strategy

In today’s digital world, trends change faster than ever and consumer expectations are ever-evolving. With roughly one billion monthly active users, creating Instagram Reels for your brand or busine..

05 Apr Elon Musk & Twitter: Verified

Elon Musk Stakes a Claim at Twitter.

It was recently announced that Tesla CEO Elon Musk owns 9.2% of Twitter following his purchase on March 14 Read More

29 Mar Top TikTok Insights & Trends | March 2022

We’re back again with the top TikTok insights & trends for March 2022! As a Read More

24 Mar The Truth Behind Hashtag Strategies

As a social media content strategist and pandemic puppy mom, it was only natural to create an Instagram account for my 7-month-old corgi puppy. Using the account, I’m..