Over the last couple of years, we’ve seen a big push in the Paid Media industry to mov..
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With influencer campaigns now a key marketing tool for companies of all kinds, it’s important to understand which tiers, verticals and platforms will reach your goals..
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Brainstorming is the first step in any project, and for some, it can be the most difficult. Generating new ideas can be intimidating due to the overwhelming number of p..
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Facebook has been talking about account simplification for years now, but it wasn’t until recently, with the data loss of iOS 14, that simplifying ad accounts became ..
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When the pandemic first hit, marketers had to rethink their plans and pivot to digital-first strategies. With brick and mortar commerce options practically nonexistent ..
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Over the last couple of years, the traditional work model has been forced to drastically change. The number of companies aiming for a remote workspace continues to grow..
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Bringing traffic to your eCommerce site is crucial, but it’s only half the battle. You must also convert this traffic into paying customers. In this week’s post, Seni..
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When it comes to custom content production, there are a lot of moving parts. The key to a successful studio production (and leaving with your sanity) is proper planning..
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In today’s digital world, trends change faster than ever and consumer expectations are ever-evolving. With roughly one billion monthly active users, creating Instagram Reels for your brand or busine..
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In the early days of the pandemic, there were a lot of questions around how brands should act or behave on social media in a time of global crisis. Should advertising r..
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