Having a well-defined audience is crucial to creating a successful content strategy. Defining your audience allows you to understand their needs, interests, and preferences, which makes it easier to create content that resonates with them and ultimately leads to increased engagement, brand loyalty, and conversions.

In addition to helping brands create more tailored content, custom audiences ensure content is optimized for specific social media platforms, which have their own unique set of preferences and behaviors. 

To create a content strategy that is personalized and relevant, follow our tips for defining your audience:

1. Demographic Characteristics: examine the demographic characteristics of the people who use a particular platform. Age, gender, location, income, education level, and occupation are all important demographic factors that can help to define a social media audience.
2. Psychographic Characteristics: look into psychographic characteristics including interests, values, beliefs, and attitudes. 
3. Behavioral Characteristics: explore behavioral characteristics like how frequently they use social media, what type of content they engage with, and what actions they take on the platform. 
4. Audience Segmentation: segment your demographic into different groups based on shared characteristics such as buyer personas, customer segments, or user groups.
5. Social Listening: monitor social media conversations and engagement to understand what people are talking about and how they feel about certain topics. Learn more about social listening here.

Defining a target audience is a core part of a strategy’s foundation, and will help you create more personalized content; optimize your content for specific social media platforms; and accurately measure your content’s performance.

At Socialfly, we work with our clients to define target audiences and use specific audience insights to create custom content strategies. For more information on our strategy process, reach out to us online or email info@socialflyny.com.

Written By: Kristyn Mangiamele, Head of Strategy