Facebook is in the process of testing a real-time bidding ad system. Facebook Exchange, or FBX as the cool FB employees get to call it, is where visitors to third-party websites are marked with a cookie and can then be shown real-time bid ads related to their web browsing once they return to Facebook. This can be a huge money maker for Facebook (as well as for advertisers!) because it will increase relevant direct advertising.
If users want to opt out of Facebook Exchange via third-party demand-side platforms, they will be able to. On the bright side for advertisers however, they will not be able to opt out of the program completely from within the social network.
Currently, TellApart, Triggit, Turn, DataXu, MediaMath, AppNexus, TheTradeDesk, and AdRoll are testing Facebook Exchange. Do these names mean anything to you? Well if not, soon they will. If you are an advertiser, or someone who is drawn to ads, you will be thanking these demand-side platforms for giving Facebook Exchange a thumbs up.
Want more info on how Facebook Exchange works? Check out this website for the full story: http://tcrn.ch/KfyTGF
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