Since its introduction in April 2016, Facebook Live has been changing they way brands not only share video but engage with their fan base in real time as well. This “raw and accessible platform” provides brands with the opportunity to connect with fans in a more intimate way.
We’ve done our research (so you don’t have to) and have aggregated a list of the top 7 ways you can master Facebook Live:
Now, check out three brands that are absolutely killing the Facebook Live game, according to Simply Measured:
The tequila brand is utilizing Facebook Live to teach their viewers how to create specialty cocktails using their product. The videos are both entertaining and educational!
Recently, WW rolled out and introduced a new product to viewers. Announcing a new product live on air allows you to answer any questions your viewers may have on your whatever it is that you are introducing!
Ellen Degeneres knows a thing or two about getting an audience engaged, so it’s no surprise that she’s now utilizing Facebook’s new video platform to do some direct second-screen engagement by broadcasting Q&A’s with guests on her show.
In conclusion, Facebook is providing customers with an experience they really can’t get anywhere else with Facebook Live. We here at Socialfly definitely recommend working this into your Facebook marketing strategy!