18 Jun Integrated Marketing 101: The Governors Ball Music Festival
The amount of new trends in marketing are growing immensely (particularly in social media, mobile devices, and in the Internet in general). The continued introduction of new social platforms creates a need for professional communicators who can navigate the media and use it effectively. The Governors Ball Music Festival serves as a textbook example.
What is the Gov. Ball Festival?
Over the span of this three day event, “New York-ers” gather for what could be called the most upbeat music festival of the summer. Crowds swarm into the scenic Randall’s Island to see a variety of unique performances. The music artists this year ranged from Drake and Florence + the Machine to Flume and Lana del Rey who each gave a performance that exceeded audiences’ expectations.
Aside from the festival itself, pay close attention to the integrated marketing infused in the festival’s digital end.
Post-festival, they continue to upload engaging content to all their social media links, including Facebook, Twitter, Instagram, and YouTube. Once on the website’s homepage, you’re quickly able to locate their networking sites (instant access with one click)! Both visually and aurally pleasing, the social media platforms were designed to delight. While scrolling through their website, you’re greeted by playful graphics. Moreover, they maintain their brand image by portraying a common theme; in this sense, you see colors of coral, blue, and yellow.
Check it out!
What do you think?
Notice how they engage their audience to follow through and “grab tickets” for next year.
An inspirational, yet catchy slogan was utilized as a hashtag (#YoureDoingGreat).
Gov Ball also utilizes Spotify: the king of music-media networks. Listeners are able to easily access playlists that featured artists have created.
Overall, the web-creators flawlessly combine publicity, advertising, sales and marketing to promote their event. The key to their success is consistency, presence on social media, and their ability to promote at other similar music events. Nevertheless, they remain current with the hottest new artists’ enjoyable music trends.