Make the Most of Your Facebook Page

Make the Most of Your Facebook Page

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There’s so much more to Facebook than meets the eye. Read below for our top tips that every business owner should follow!

Keep your content short and sweet.
Posts with a smaller character count typically outperform lengthier posts. According to Fast Company, 40 characters is the ideal length for a Facebook post. We recommend keeping your posts to a maximum of 80 characters.

Your photos should reflect your brand.
Make sure every photo you post aligns with the target audience you are trying to engage. If you are posting a picture of a woman wearing clothing made for men, your audience may not respond favorably or understand what you are trying to advertise.

Stay relevant.
Holding a 4th of July sale? Make sure not to post about it on the 5th! Stay up to date on upcoming holidays, trending topics, relevant hashtags, and viral stories so you can consistently create popular content.

Pay attention.
As a business owner, it is your responsibility to listen to your audience. This includes being prompt when responding to their questions, comments, shares or posts that are directed towards your page. Not only should you thank users for their comments and answer their questions, you should also take their opinions into consideration. If you have many people suggesting a color for one of your products, for instance, answer them by adding that shade to your inventory!

Boost ‘Em
Lastly, for an extra charge Facebook allows you to boost your posts. When boosting a post, Facebook asks you if you want to target “People who like your page and their friends” or “People you choose through targeting.” This gives you the ability to reach out to people who haven’t liked your page… yet! Boosting a post is a great way to promote your holiday sales or newest products. Test it out and see what works best for you and your audience. Don’t be afraid to post something new or different to see if you get a better response from your fans. Trial and error is your friend. To see how you are doing, you can always review your post performance to see whom you are targeting and who is responding to your content.

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