Today brings news of two big mergers in the world of online.
Yahoo! For Tumblr Acquisition
Rumors were buzzing all weekend that a deal was on the horizon. Today it’s official: Yahoo! has officially acquired Tumblr for a whopping 1.1 billion dollars. This appears to be a mutually beneficial relationship as Tumblr brings over 50 billion blog posts to Yahoo!’s network. Tumblr will now be able to use Yahoo!’s personalization technology and search infrastructure. This will allow you, the user, to find more personal content that you love. It is believed that this acquisition could grow Yahoo!’s audience by 50% more than a billion monthly visitors, and could grow traffic by approximately 20%. Yahoo! CEO Marissa Mayer has stressed that Tumblr will be operated independently with David Karp remaining as CEO. (Source: — Marissa Mayer, CEO of Yahoo!)
GrubHub and Seamless to Combine
The second big piece of news has to do with the way we order food online. GrubHub and Seamless are planning to combine forces to compete with their growing number of rivals in the food delivery space. According to the two companies, they processed a combined $875 million in food sales last year, resulting in revenue of more than $100 million. “This has nothing to do with cost savings; it has everything to do with increasing growth,” GrubHub CEO Matt Maloney said. “We’re totally focused on the top line and how we continue to drive more orders for our restaurants.” Stay tuned for the name of the new company. (Source: Bloomberg)
In both of these instances, the companies involved share a creative vision and eye toward expansion. Neither merger is expected to result in identity changes, but rather expand on what we already love about Tumblr/Yahoo! And GrubHub/Seamless.
Which merger are you more excited about?