Our Work

OUR WORK

IL MAKIAGE

CHALLENGE/ ASK / VISION
IL MAKIAGE sought to reach beauty enthusiasts prior to their official launch date in the United States. The company wanted to generate a significant amount of buzz as well as work with on-brand influencers to quickly grow their audience on Instagram and tease the products prior to their release.

THE SOLUTION
To aggressively build a large audience for IL MAKIAGE on Instagram we partnered with 2 beauty macro influencers to host large-scale giveaways for their fans. Followers were encouraged to follow IL MAKIAGE as well as to tag their friends in the comments of the post. Our team also contracted makeup accounts to drive additional traffic to the giveaways. To generate extra buzz about the IL MAKIAGE’s store opening in NYC, we also partnered with 2 fashion influencers to pose in front of the Manhattan billboards and promote the launch on Instagram.

STATS: (in 7 days)
7 Influencers/ Makeup Accounts
9.3M Cumulative Followers
321K+ Total Engagements
45K Profile Visits
14.3K+ New Followers

THE SLEEP STYLER

CHALLENGE/ ASK / VISION
The Sleep Styler enlisted Socialfly to create a brand awareness campaign utilizing influencer content that generated buzz around specific retailers to drive both digital and foot traffic during the holiday period.

THE SOLUTION
Through the month of November, Socialfly leveraged Facebook and Instagram ads to drive potential consumers to the Retailer Locator page or Direct Landing Page to make a purchase. The hyper-targeted audience groups were layered with specific interest targeting (Walmart or Bed Bath & Beyond) as well as identifiable purchase behaviors.

STATS:
14M Total Impressions
8M People Reached
296k Facebook Total Enagement
291K Instagram Total Engagement
339K Unique Purchase Intents

20TH CENTURY FOX:
WHY HIM

CHALLENGE/ ASK / VISION
20th Century Fox was gearing up for the release of their movie Why Him? starring Bryan Cranston and James Franco. When they reached out to our team, they were planning a private screening of the film in NYC and wanted to invite the right macro influencers to attend the event and to help promote the movie.

THE SOLUTION
Socialfly contracted 8 macro influencers to attend the private screening and to post about the event on multiple social media channels. Each influencer received monetary compensation for their attendance and promotions.

STATS: (in 24 hours)
8 Influencers attended the private screening of Why Him?
1.2M Total Instagram Followers
20.8 Total Likes on Influencer Content
247 Total Comments on Influencer

P.VOLVE

CHALLENGE/ ASK / VISION
P.volve, originally a workout studio in downtown Manhattan, launched a companion online streaming service to generate a larger following, increase visibility of founder Stephen, and offer brand-specific equipment and resources. The primary objectives of launch was to generate buzz and curate content.

THE SOLUTION
Socialfly led the brand launch with a creative photo and video shoot, generating assets centered around educating the consumer of Stephen’s expertise, and the philosophy behind the P.volve workout. The brand launched on social in November, and throughout the quarter generated 7.1M impressions, 1.2M video views, 1.3M engagements, and over 500 subscriptions from a cold, but targeted, audience with branded content.

STATS:
14.4M Impressions via Facebook and Instagram Ads
2.3M Video Views via Facebook and Instagram Ad
2.4 Engagements via Facebook and Instagram Ads

NEST FRAGRANCES

CHALLENGE/ ASK / VISION
For Holiday 2017, NEST had two main goals in mind: create awareness of their new Sugar Cookie collection and drive conversions through their website.

THE SOLUTION
To quickly reach a broad yet valuable audiences and create awareness of the new collection, Socialfly contracted 8 tastemakers to produce 19 high-quality images that highlighted the candles. In addition to this, our team planned and optimized targeted advertising campaigns to reach relevant audiences and ultimately drive sales on www.nestfragrances.com

STATS:
11X ROI on Social
693 Direct Website Purchases via Facebook and Instagram
333K Impressions generated from Social Ads
20K+ Enagements on Social Ads

PALISADES

CHALLENGE/ ASK / VISION
Palisades offers high-quality, professional vein services and wanted to create awareness of this while distinguishing themselves amongst their competitors. In addition to this, they wanted to generate qualified leads through social media.

THE SOLUTION
Socialfly led a creative photo and video shoot, generating assets centered around educating potential patients about Palisades’ offerings and experience. With these assets, as well as a variety of testimonial assets, Socialfly launched a creative refresh for the brand and began running email marketing as well as lead generation ads on social. Since their launch, these ads have generated over 140 qualified leads.

STATS:
3.1M Impressions via Facebook Ads
140+ Qualified Leads Generated by Social Media Advertising
$71.36 Cost per Qualified Lead
$1,800+ Average Cost of Medical Procedures

REDCROSS WELLNESS

CHALLENGE/ ASK / VISION
Socialfly was tasked with establishing Redcross Wellness as a top vitamin brand in the U.S. through compelling content leading to high sales and subscriptions. Our goal was to become thought leaders in a crowded space and ignite strong conversations around Vitamin D in the market and with consumers.

THE SOLUTION
Through brand voice and persona development, Socialfly Studios created a strategic vision for the Red Cross Wellness brand. The strategic vision was activated through a striking creative approach that enables Redcross Wellness to stand out amongst its competitors.

 

Through a range of visuals – bold photography, relatable video, fun animation, and graphic content – we established a strong brand identity that’s memorable and features relatable and informative visuals and language. Social content was used both organically and for ads to establish credibility and promote the brand.

 

Our striking content expands overall awareness of Redcross Wellness within target markets and develops awareness in new markets.

P.VOLVE

CHALLENGE/ ASK / VISION
P.volve presented us with an interesting opportunity – to carve our their unique place in in the fitness category on social. We were asked to create overall brand awareness on social media channels, educate consumers on brand story and product offerings, along with growing communities through dynamic fitness content and unique storytelling methods. Our end goal was to increase purchase intent through amplification and targeted advertising.

THE SOLUTION
Unlike many other fitness solutions on the market, P.volve has several differentiating factors that cannot be replicated – Stephen Pasterino and the P. ball. These factors present us with an opportunity to stand out in the sea of fitness posts and influencers.

Our approach celebrated P.volve’s proprietary moves and equipment, and, of course, the booty you get when you exercise using P.volve. We captured social first video and photo content that demonstrated the unique moves developed by Pasterino himself, positioning P.volve as a leader in the fitness space. We paired our original production content with bold graphic design solutions that associate the famous peach emoji with P.volve, because who doesn’t want a juicy peach?

RED CARPET MANICURE

CHALLENGE/ ASK / VISION
When Red Carpet Manicure came to us, their content approach centered on featuring product images paired with graphic design. They didn’t have a unique point of view or approach to visuals. Their content lacked character and an approach to stand out in the feed against their key competitors. Red Carpet Manicure needed a creative vision.

THE SOLUTION
After an in-depth look at the landscape, Socialfly determined it was imperative to develop content that was fun, colorful, trendy, and leaned into the breadth of Red Carpet Manicure products. Photography captured by our team had to be thumb stopping, innovative, and striking in order to compete with Essie, OPI, and Sally Hansen. Our content would be surprising, and lean into popular culture themes – such as girl power and The Bachelor. Socialfly Studios developed content that defined Red Carpet Manicure’s creative voice and established a unique creative direction celebrating the range of colors they offered.

Additional case studies can be provided upon request.

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