Caviar Russe is a Michelin-Star restaurant as well as a boutique retailer of caviar and gourmet specialties. Physically located in New York City, with a second location set to open in Miami in the spring of 2015, their e-commerce website also offers delivery across the United States. Dishing out the finest caviar the world has to offer, Caviar Russe is both an education and an experience, offering the availability to taste before you buy. Shortly after receiving their first Michelin star, Caviar Russe wanted to get the word out and grow general brand awareness across all social media channels. With the dual goal of driving traffic to the website as well as their Madison Avenue restaurant location, the main objective was an increase in overall sales.
• Increase overall brand awareness
• Drive traffic and sales to the Caviar Russe restaurant and online store
• Facebook Advertising
Socialfly produced a strategy focusing on Facebook, Twitter, Instagram, Pinterest and Google+. A compelling conversation calendar, influencer outreach and targeted Facebook ads grew the Caviar Russe audience across social media channels and drove traffic to their website. We capitalized on user-generated content for engagement and customer interaction.
OUR SUCCESSES over a two month period
• 583.77% increase in website traffic from 2013 to 2014 from Facebook
• 628.57% increase in website traffic from Twitter
• 36.87% increase in revenue from 2013 to 2014