cinda b

About This Project

 
 

THE CHALLENGE

cinda b is a line of custom-designed handbags, totes, travel bags and accessories made in the United States. Founder and Chief
Creative Officer Cinda Boomershine launched the brand from her spare bedroom in her home in Atlanta, GA, and the brand has skyrocketed ever since. Today, cinda b is sold in hundreds of retailers throughout the country as well as their e-commerce website, cindab.com. cinda b came to the Socialfly team in need of a comprehensive social media strategy, wanting to increase brand awareness and compete with their competitors on social media.

 

THE GOALS
• Increase fan base across all social media platforms
• Ignite engagement
• Drive traffic to the cindab.com website
• Collect e-mail addresses

 

THE PLATFORMS
• Pinterest
• Facebook
• Twitter
• Facebook Advertising

 

OUR SOLUTION
Socialfly launched a full-scale social media overhaul of their Facebook, Twitter, Pinterest and Instagram pages. Creative, on-brand content and messaging were key in telling the story of the brand and building a loyal and engaged audience. We ran targeted Facebook ad campaigns based on their budget to grow a relevant fan following and potential new customers. Contests were the final piece of the strategy, furthering engagement, piquing consumer interest in the brand and building customer loyalty, while also allowing us to collect e-mail addresses for their marketing efforts.

 

OUR SUCCESSES over a two month period
1,349% increase in Facebook audience
523% increase in Pinterest audience
50.47% increase in website traffic from Pinterest
50% increase in conversions from Pinterest
2,000+ email addresses collected during seasonal campaigns

 

Date
Category
Clients, Fashion

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