Video content continues to deliver results and sees the best response across all social platforms. Facebook’s Creative Shop team has put together a new process which enables advertisers to convert still images to video in their ads. Facebook listed four ways the new process can be used that range from animating one to two elements of an image to bring your brand’s logo to life.

Not a surprising update here, but after Instagram began rolling out story highlights to all users, now Facebook is planning on doing the same on the platform. The highlights option provides another way to re-use your Facebook Stories content, showcasing the best of your Stories directly on your profile for an indefinite period. The popularity of features like highlights and archive show a shift in user behavior which could be a large factor in the decline of Snapchat.

Lisa Nicole Rosado is the founder of The Style Theory Collective and We Are Women Owned! She is a powerhouse entreprenista on a mission to highlight female-owned businesses in the fashion and retail space through pop-ups and events. Check out her website to learn more about the community of fempreneurs she has built!

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