15 Jun RECAP: SocialLIVE Episode 96 with Kalyn Chandler!
Didn’t IHOP always have burgers? To kick off this week’s episode of SocialLIVE, Stephanie and Courtney discuss the viral “IHOb” campaign that took over our the conversation on social media.
See below for more of the trending stories we talked about on this week’s episode:
- Facebook’s latest test feature means more strategic decision making for marketers! The platform is reportedly working on A/B testing for page posts. This tool will allow you to vary your posts based on audience and re-strategize based on results for increased results.
Snapchat is rolling out a new delete button sure to alleviate the stress of hitting send too early. While the platform admits, it is not going to work every time, this update is certainly big news as Facebook discussed rolling out a similar tool and has yet to deliver.
Following the success of shopping tags on Instagram posts, it’s only natural to roll it on Stories. Given the fact that 300 million people are using Stories daily, we feel it is safe to say brands are going to start utilizing this tool as soon as it is available.
Instagram is developing a long-form video hub. In a move to compete with YouTube, the platform is set to make a big announcement on June 20 that many suspects is the launch of a new video hub for creators. This news may also fall in line with the platform hitting 1 billion users.
Kalyn Chandler is a lifestyle guru and the founder of Effie’s Paper, a lifestyle brand with gorgeous products from stationary to travel mugs with a focus on empowering women. Kalyn shared how she has used social media to drives sales and spread the message about her brand. PLUS—if you use the code “SOCIALFLY” you’ll get 15% off at Effie’s Paper!
Head over to Facebook and SHARE the episode to win a “Slay Girl Slay” travel mug. Watch the full episode HERE.