With video views up over 80 percent in the past year, Instagram has decided to capitalize on the success of their stories feature with an exciting roll out. To drive social media engagement, live video streamers can now add a guest to join their broadcast. Sort of like co-hosting, the user can add guests to the live story. Guests appear in the bottom half of the screen where they can interact in real time and help diversify content for the viewers!
It’s a simple process to start your first live video with a guest. One of you will proceed to go live, as usual, then, once you are live, the user you would like to be your guest has to start watching your stream. From there, you will hit the “Add” button and choose them from your list of live viewers. At that time, you will share the screen and can start your dialogue.
Photo courtesy of TechCrunch
This display shows your avatars together in the top bar of stories. Just like personal live videos, you can choose to save the video for 24 hours or delete it all together.
This may also be a way for users to see higher retention and more interaction on their live videos. I love tuning into Something Navy’s live videos and as a fan of banter, it would be even more exciting to watch her content if she brought on guests to talk about trending topics!
As avid live video users, we tested this feature on the Socialfly Instagram. Here are some of our thoughts:
We applaud this creative update! Try it out with a friend and let us know your thoughts, tweet to us @socialfly!