The perception of Instagram has changed dramatically over the last five years. Instagram no longer means “instant” and “real-time,” and if you still thought that, then consider this blog a wake-up call! The new trend in the Instagram world is a curated profile theme. Subjects can range from like colors and patterns to niche hobbies on your Instagram grid.
Social Media influencers know they need to draw in followers to maintain their credibility and popularity and use their Instagram grid to increase their conversion rate of visitors to fans. A curated aesthetic helps them do this and sets their profile apart from others.
Social Media Influencers now put hours, days, and months, even, to artistically craft the aesthetic seen on their profile. They realize their pattern reflects their brand and business so when they post, it needs to be purposeful. Whether it’s personal or professional, your name is reflective of your digital media presence, and themes help your brand become recognizable.
By this point, you’ve probably made your way to your profile to see what theme you’ve been unknowingly creating. One of the first ways to start intentionally crafting an idea of your own is to follow and be inspired by the best, to help you get started I have detailed seven of my favorite influencers with beautifully curated profiles. While these are just a few I wanted to mention, the opportunities are endless when it comes to themes.Take note of the organized squares that make their grid so aesthetically satisfying, find inspiration and run with it! Your brand will thank you later.
Shades of Grey: @LydiaMarceau
2. Dramatic Darks: @TheTeacherDiva
3. Happy Brights: @meghanrienks
4. Faded Color: @JuliaHengel
5. Millennial Pinks: @kikhaly
6. Deep Blues: @itsjaredbaird
7. Minimalist Space: @tomwindeknecht
For more tips on utilizing Instagram to elevate your brand, contact us today!