Wondering what’s happening on social media this month? We’ve got you covered with the latest social media trends and news.

Platform Updates & Industry News

• LinkedIn Launches ‘Collaborative Articles’ and Adds Native Post Scheduling & New Audio Event Options: There are a number of LinkedIn Pages features being unveiled that can help you take your business or organization to the next level. Updates include: collaborative articles — knowledge topics published by LinkedIn with insights and perspectives added by the LinkedIn community – as well as live, audio-only conversations and scheduled posts.
• US TikTok Ban Moves a Step Closer: On March 1st, 2023, the US House Foreign Affairs Committee voted to grant President Joe Biden the authority to ban TikTok, should he assess that such a move is necessary. Since then, TikTok reached 150 Million US Users and called for support to avoid the ban.
• Musk Hints at Long-Form Tweets and Twitter Blue Updates: According to Elon Musk, tweets up to 10,000 characters may be coming soon. The current long-form tweets can be up to 4,000 characters long and are only available to Twitter Blue subscribers. Additionally, as of April 15th, Twitter’s “For You” tab will only show tweets from paying, verified accounts. 
• TikTok Adds “Keyword Insights” Tool: Marketers now have another powerful tool at their disposal with the new “Keyword Insights” feature in TikTok’s Creative Center. This amazing addition allows you to find the keywords and phrases that are proving most successful in your TikTok ads, giving you more insights into how to tailor your content for optimal engagement!
• Facebook Announces Key Focuses for 2023 and Reels Updates: This month, Facebook hit a record 2 billion daily actives. Following this achievement, Facebook formally announced its focus on artificial intelligence, messaging, creators and monetization. Meta also announced several updates to Facebook Reels, including an expanded length limit, Memories integration and new trending Reels templates.
• Reddit Announces Product Priorities Focused on Simplification: In a recent roundup, Reddit announced product and design improvements that will simplify and streamline how people discover, join, and contribute to communities and bring new ways to engage in conversations and content. This includes new features such as: The ability to search within post comments; New feeds, including Read and Watch; and A decluttered interface.
• Pinterest Adds New Display Options: As reported by Social Media Today, “…Pinterest has announced some new updates to help retailers maximize their opportunities in the app, including catalog display via product feed ingestion, expanded availability of its ‘Premiere Spotlight’ ads, and the capacity for users to shop via creations within its separate Shuffles app.”
• TikTok Launches Series for Premium Creator Content: Earlier this month, TikTok introduced “Series”, “a new way for creators to share their stories, talents and creativity as premium content while further deepening their connection with the TikTok community.”

Trending Reels Audio

• Spring Is Coming | Reels: “I don’t know who needs to hear this, but spring is coming.” This audio has been used for everything from outdoor walks to showcasing new product lines for spring.
• I LOVE IT | Reels: We love this as an audio to use over videos of people doing things they enjoy, including skincare routines, cooking, self-care habits, creating things, managing their businesses, etc.
• Obsessed | Reels: People are showing things they’re obsessed with or love, such as their pets, a piece of clothing, a hobby or a product. 
• What You Lookin’ For? | Reels: This is the perfect sound for showcasing any product!

Trending TikTok Sounds

• Clap | TikTok: Use this sound to show off accomplishments, products or anything else you’re proud of.
• Between Then & Now | TikTok: Use with on-screen text “somewhere between then and now:” followed by what’s been replaced with what. For example, one product created in your kitchen turned into 100 products created in a warehouse.
• 2023 ME | TikTok: People are using this audio to compare themselves to who they were versus who they are now.
• Honest | TikTok: Use this audio to compare what you thought you wanted versus how you feel now that you actually have it.

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