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Snapchat pioneered vertical video as a new mainstream format for millennials and younger audiences—where it remains popular. With other platforms picking up on the trend, Facebook and Instagram both introduced vertical video into their strategies. Now, with Instagram Stories taking over with 300 million daily...

South by Southwest (SXSW) is roaring down in Austin, TX for its 31st conference. For all of us following along on social media, here are some of the most noteworthy happenings from SXSW: 1) HBO Westworld Activation Westworld takes place in the far future where two geniuses...

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