We break down the details around the new feature "Talent Show," and the latest updates to social media content on Snapchat and Instagram. According to code in the Facebook app, the platform may become the new destination to discover musical talent through social media content. We break down...
Instagram’s long-form video hub is here and it is a gamechanger for the platform and competitors. In what may be the biggest update since Instagram Stories, users will now be able to upload videos up to an hour in length as opposed to the one-minute...
Picture this: you’ve been working hard to build your brand. Years of sweat and tears poured into your dream and it’s all becoming a reality. You know it’s time to build a social media presence to really drive home the brand identity and create meaningful...
When Instagram Stories first appeared in 2016 to compete with Snapchat, it was unclear which app would reign as the king of disappearing content. Instagram quickly surpassed their rival though by acquiring 250 million daily active users in just one year after its launch. To...
Influencer marketing has become the new go-to method to reach target audiences online. What businesses once spent on print ad budgets is now being spent on social media marketing. People love connecting with others based on interests and that’s how the “Instagram famous” connect with...
Influencer marketing is no longer a nice-to-have but a must-have for marketers in 2018. What does the original tastemaker and lifestyle guru, Martha Stewart, think of Influencer Marketing? Our panel at this year’s Social Media Week aimed to answer that and take a deep dive...
As many knows, the Super Bowl has become one of, if not the biggest, marquee advertising events of the year. This year was no different as the top ads quickly became the main topic of all social media content for days to come. Below, I rank...
Instagram Stories has quickly become the go-to tool to for people, influencers, and brands to share quick and creative content. Since launching Stories in 2016, the platform has seen incredible growth and developed multiple tools and functions for users to utilize in their Stories. From...
Yesterday, Snapchat rolled out an update full of fun new features that are sure to fuel the fire in their war on Instagram and Facebook stories. Linked and Loaded Image Via: Women.com First in the lineup is the Paperclip feature. Accessed in the vertical toolkit, Paperclip allows users...