Based on Mediakix data and Business Insider Intelligence valuations, brands are estimated to spend close to $15 billion on influencer marketing by 2022. Influencer marketing is present on almost every social media platform, but Instagram continues to be the main channel for these types of...
Influencer marketing continues to gain momentum and 2019 showed that brands are investing big money in partnerships with digital talent. As a constantly evolving space though, it’s crucial for businesses to stay on top of emerging influencer marketing trends to stay relevant. Let’s look at...
When is the last time you didn’t skip a pre-roll ad on YouTube? Or watched an entire native Instagram ad? With an overwhelming amount of content being produced every day, it’s harder to break through the noise as a brand. Views skew further towards independent content...