Over the past few years, brands have continuously increased their marketing budgets to compensate digital influencers to promote their products and services. With 2019 just around the corner, budgets for influencer marketing will likely hit an all-time high. As an ever-changing landscape though, we’ve outlined...
It’s easy to forget how much social media platforms have evolved. Remember when stories didn’t exist on Instagram? We used a different app, Snapchat, to record and receive motion content. Social media will only continue to grow, in part due to the rise of consumer tools....
With the rising popularity of influencer marketing, the number of talented people creating social media profiles and building their followings has grown drastically. With millions of accounts to choose from, finding the right influencers for your campaign can be a daunting task. The following five...
Rather than relying on television commercials and glossy print ads in magazines, more and more people are turning to their favorite social media celebrities for inspiration and guidance on the next product to purchase. It’s only natural for people to trust individuals they admire and...
Influencer marketing has become the new go-to method to reach target audiences online. What businesses once spent on print ad budgets is now being spent on social media marketing. People love connecting with others based on interests and that’s how the “Instagram famous” connect with...
By now a large number of brands have jumped on the influencer marketing bandwagon. With so many digital tastemakers creating sponsored content on social media though, it is now a challenge to make sure that your products will stand out from the daily stream of...
Kimia Kalbasi (@kimiaskravings) is taking on the New York food scene one Instagram at a time. Her advice to budding bloggers? Make it happen for yourself. In between delicious meals at the city's hot spots and trips to exotic places, Kimia answered some of our...
Influencer Marketing is all the rage these days, but for many brands, knowing how to work effectively with influences is still a mystery. Teaming up with social media stars is an incredible way to promote a business, but specific goals must be set to get...