Rather than relying on television commercials and glossy print ads in magazines, more and more people are turning to their favorite social media celebrities for inspiration and guidance on the next product to purchase. It’s only natural for people to trust individuals they admire and...
Instagram’s long-form video hub is here and it is a gamechanger for the platform and competitors. In what may be the biggest update since Instagram Stories, users will now be able to upload videos up to an hour in length as opposed to the one-minute...
Didn’t IHOP always have burgers? To kick off this week’s episode of SocialLIVE, Stephanie and Courtney discuss the viral “IHOb” campaign that took over our the conversation on social media. See below for more of the trending stories we talked about on this week’s episode: Facebook’s...
When Instagram Stories first appeared in 2016 to compete with Snapchat, it was unclear which app would reign as the king of disappearing content. Instagram quickly surpassed their rival though by acquiring 250 million daily active users in just one year after its launch. To...
Always innovating, Facebook's new money-making matchmaker tool may make it easier for brands and businesses to expand their influencer marketing network. via GIPHY Information recently leaked that they have created a search engine to connect marketers with social media creators to collaborate on sponsored Facebook content and expand their influencer marketing...
Influencer marketing has become the new go-to method to reach target audiences online. What businesses once spent on print ad budgets is now being spent on social media marketing. People love connecting with others based on interests and that’s how the “Instagram famous” connect with...
By now a large number of brands have jumped on the influencer marketing bandwagon. With so many digital tastemakers creating sponsored content on social media though, it is now a challenge to make sure that your products will stand out from the daily stream of...
Kimia Kalbasi (@kimiaskravings) is taking on the New York food scene one Instagram at a time. Her advice to budding bloggers? Make it happen for yourself. In between delicious meals at the city's hot spots and trips to exotic places, Kimia answered some of our...
Influencer Marketing is all the rage these days, but for many brands, knowing how to work effectively with influences is still a mystery. Teaming up with social media stars is an incredible way to promote a business, but specific goals must be set to get...