While stay-at-home orders are beginning to lift for some people around the globe, there are many people still affected by COVID-19 who are not able to connect with others in real life quite yet. No matter what phase of the pandemic your audience is currently...
Instagram is testing out a prototype that will allow its IGTV users to monetize their content with advertisements. This prototype will be tested through an Instagram Partner Program allowing ads to run during videos. Many influencers currently use Facebook or YouTube to post their video...
Earlier this week, Instagram released two guidebooks for parents and teens with best practices for using the platform in a way that is safe, empowering and positive. These guidebooks were produced in partnership with The Jed Foundation, an organization that aims to protect teenagers and...
Ever since Facebook Dating’s launch in early September, the app has been looking for ways to differentiate itself from the many successful dating apps already crowding the space. Last week, it was announced that Facebook Dating users are now able to add their Facebook and...
You’ve started a business! Now what?? It’s never been more important to utilize social media as a major part of your marketing strategy. Using social media can not only build brand awareness but increase your customer base, connect you to your current customers, and increase...
With the holiday season quickly approaching, we can expect to see a bevy of brands looking for ways to leverage social to generate interest in their products and drive purchase intent. Instagram is looking to help! Though currently in beta, Instagram is testing a new product...
It should be no surprise that social media platforms are constantly looking to mimic the newest functions and apps that populate today’s digital landscape. Instagram, which historically has looked to Snapchat for platform updates has now turned to TikTok and is working on incorporating its...
As Instagram tests hiding like counts in seven countries, Facebook has announced they are interested in following suit. Rather than seeing a post’s total like count, users will have access to an indicator of reactions to the post followed by "...
Like Snapchat, Instagram is bolstering its AR filter creation platform. Users can now explore the “Effect Gallery, ”a group of effects from up-and-coming-artists, to create their own AR effects on Instagram. Simply go to the “Browse Effects” option in the Instagram Camera and head to the...
IGTV has taken on a new design that now allows you to upload videos in landscape format. In the app’s original launch, videos have only been visible in vertical position, which made sense, considering it’s best practice status for engagement. But for the purpose of...